Matsui Chemical is the leader in color change pigments. The Choromocolor range of pigments chamge color to colorless with the application of heat. The new color (or colorless state) may be temporary or lasting, depending on the manufacturer's design criteria. In some products, it mat be desirable for the color - change material to revert to itsoriginal color when heat is removed. In other cases, the new color is held indefinitely or until the temperature is lowered to a pre - detemined temperature range. In every case , color change is fully reversible The applications for color change are many and varied , ranging from the whimsical to the practical. Toys become irresistible Delights. Strws, cups and containers are suddenly more refreshing. Household products in countless categories benefit Chromicolor techology, as new possibilities continue to evolve.